Treatment

 Freeview has approached me to "refresh" the ident cycle in one of their channels as they are trying to remind people about their channels that they offer, an example of this would be food network. This ident will need to have a clear message to have at least a good reflect on the channel for the audience as well as for the content it would be showing. The purpose for this ident is to present one of the chosen channels that is selected on Freeview and in my ident I will need to reflect my ideas on the channels personality towards the audience and so that it gets more views to the channel.

For my ident I chose ITV 2  as it has always been fun and entertaining to watch their idents for example their tea spilling on the cups and then there was an actual dog in a hotdog bun. there would be a girl who is reading a book and at the end of each book or even on the cover you will have the ITV 2  sign appearing in multiple colours so it catches the audiences attention.

The music in the background would be up beat but not too over the top as we will be flicking through the pages and we will need to let the audience see the ident logo. My target audience is for 15+ and this will create a personality towards those kids who are interested in reading and this will allow us to grab their attention making them want to grab books sponsored by ITV 2.

The medium that i am going to be working on is a educational but also entertaining to watch as I will be creating the ITV 2 logos for the books and notebooks and if I feel like i may put it on the pens.

I will be making two 30 second videos one with the girls books and stationery with the ITV 2 logo and when she opens the book a lot of ITV 2 logos will fall out on and the other one I  may do one with glow sticks and this will glow in the dark with ITV 2 on it.