Conventions of an ident - P2
Here we can see that the ITV 2 Idents have a logo for your channel as well as having your channels name and this is there so that the audience know or have a reminder of what channel it is that they are watching. Also for ITV 2 their ident has their name in the left hand side of the ident when they show it on tv and there ident usually lasts for a couple of seconds so that its getting the audiences attention so that they can keep on watching their show.
However along with this tv idents also take breaks as there will usually be a voiceover with music or without and what this does is it explains to the audience on what they are about to be watching next. On ITV 2 they had voiceovers with the channels name so people are aware of what channel it is that they are watching and here is an example , " ANT & DECS Saturday night takeaway" which I personally think is very fun to watch and this just gives the audience something to look forward to when these adverts play on.
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