Freeview has approached me to "refresh" the ident cycle in one of their channels as they are trying to remind people about their channels that they offer, an example of this would be food network. This ident will need to have a clear message to have at least a good reflect on the channel for the audience as well as for the content it would be showing. The purpose for this ident is to present one of the chosen channels that is selected on Freeview and in my ident I will need to reflect my ideas on the channels personality towards the audience and so that it gets more views to the channel. For my ident I chose ITV 2 as it has always been fun and entertaining to watch their idents for example their tea spilling on the cups and then there was an actual dog in a hotdog bun. there would be a girl who is reading a book and at the end of each book or even on the cover you will have the ITV 2 sign appearing in multiple colours so it catches the audiences attention. The music in...